PRESTIGE is proud to be the first company to partner with Fantastico’s initiative in support of the “One in 8” Foundation – “Get Checked. Take Care of Yourself.” Now in its fifth consecutive year, the campaign aims to raise public awareness about the importance of breast cancer prevention – one of the most common forms of cancer worldwide.

To support the cause, we created special edition designs for our beloved “Trayana” biscuits and PRESTIGE “Wellness” biscuits with no added sugar. In addition, more than 20 of our products are featured as “products with a cause” in Fantastico stores across Bulgaria.

This year, PRESTIGE’s Senior Key Account Manager Deyan Vasilev became one of the ambassadors of the campaign. He is among eight inspiring men featured in a video dedicated to the importance of regular check-ups and early detection. Through his participation, Deyan shared an important message on behalf of PRESTIGE:

‘As a member of PRESTIGE’s sales team, I’m proud to be taking part in such a meaningful cause. I truly believe that all our efforts help to raise awareness and encourage prevention. At PRESTIGE, we believe that every small step in this direction can save lives. That’s why, with care and hope, we created two special-edition designs of our favourite ‘Trayana’ and ‘Wellness’ biscuits (no added sugar) as part of our support for the campaign by Fantastico and the ‘One in 8’ Foundation. Taking care of our health is the most valuable investment we can make, for ourselves, our families and our society.”

The campaign kicked off with a heartwarming flash mob, roses, and apples with messages of encouragement that surprised hundreds of Fantastico customers

Together with the Fantastico team, Deyan Vasilev, Vladimir Nikolov – COO of Fantastico Group, Svetoslav Gavrilov – CEO, and Gergana Bogdanova – Executive Director of the “One in 8” Foundation, personally handed out roses and informational brochures to women shopping in the supermarket.

Funds raised during the campaign will be used to provide free breast cancer screenings and emotional and psychological support for women battling the disease.

We are deeply grateful to Fantastico Group for inviting us to become the first corporate partner of this important initiative

At PRESTIGE, we are proud to stand behind meaningful causes that change lives and bring hope to thousands of women and their families every year. We firmly believe that every step toward prevention and awareness can save lives.