Innovation is part of our DNA. Innovation is POWER that distinguishes our business and helps us to be better than our competitors.

Augmented Reality is already a key marketing tool in Bulgaria and we are happy that we had the opportunity to participate in the first Augmented Reality Expo to show how innovative the Bulgarian business has been in recent years, together with one of the largest brands in our portfolio – NAYA.

Hundreds of participants who attended the exhibition had the opportunity to have fun, dance and talk with our beautiful Naya, who, with the help of a special mobile application, after scanning the wafer box, appears ready for new friendships and games.

PRESTIGE develops itself as an innovator in the food industry by relying on innovations in digital technology to empower consumers with a touch of tradition. We believe that the combination of tradition and innovation is what sets us apart and helps us grow and be the best.

We would like sincerely to thank to PRESS START for the kind invitation and perfect organization of the EXPO!