In 2026, PRESTIGE celebrates 30 years since its founding. Three decades in which taste, quality, and responsibility have been at the heart of everything the company creates.
From its first product to today, PRESTIGE has followed a consistent path – a path of trust
Trust that is built slowly, with consistency, care, and respect for the people who choose the company’s products for their homes – millions of families every day!
Today, PRESTIGE is one of the leading manufacturers in the food industry in Bulgaria and a leader in all categories in which it operates: biscuits, wafers, and mini cakes. With a presence in over 30 countries around the world, the company sets standards in the sweet categories, combining years of expertise, innovation, and an uncompromising commitment to quality and excellent taste.
Founded in 1996 with a clear mission to be a symbol of high quality and responsibility, PRESTIGE has grown from a bold idea of two entrepreneurs into a modern company with high-tech production, beloved brands of generations of Bulgarians such as Trayana, Mirage, Hyper, Spoko, Naya, Roden Kraya, a strong team, and a clear vision for the future.
PRESTIGE employs over 450 people and continues to grow with confidence, responsibility, and a commitment to even higher standards
As a company with a long-term vision, PRESTIGE actively develops its corporate social policy, supporting causes related to active lifestyles, education, and sports for children and young people in Bulgaria.
PRESTIGE takes you on a journey through the flavors of the world
PRESTIGE will celebrate its anniversary in the most recognizable way for the company – with taste, excitement, and inspiration. Under the slogan „The flavors of the world with PRESTIGE,“ throughout 2026, the company will take its consumers on a journey around the world that makes dreams come true, enchants the senses, and takes them to different corners of the world.
The first stop on this journey is the Maldives – symbol of the exotic, tranquility, and beauty
Through limited editions of PRESTIGE’s iconic products – the beloved Mirage cookies with mango jam, the irresistible Dry Pastries with mango cream, and the iconic Troya mango waffle – the company will create an experience that evokes the feeling of white sand, palm trees, and endless blue skies.
And the best is yet to come. PRESTIGE consumers can look forward to numerous gifts and surprises throughout the anniversary year.
PRESTIGE’s anniversary year begins with an exceptional gift – a dream trip to the Maldives. This is an invitation to all fans of the brand to embark on a journey for the senses, where new flavors lead to new worlds.
The Maldives marks the beginning of a delicious journey around the world. What will the next destinations and flavors be? We are about to find out together.
You can learn more about the terms and conditions here: Prestige Promo
