Prestige Wellness received this award as part of the international ‘Product of the Year’ competition.

The awards ceremony took place at the residence of H.E. Paul Lambert, Ambassador of the Kingdom of Belgium to Bulgaria.

Nadejda Dimitrova, Marketing Director at PRESTIGE, received the award from Dr Irena Mladenova, the Minister of Innovation and Growth, and shared:

‘Developing delicious and affordable sugar-free products is a real challenge, both technologically and in terms of consumer perception. In an industry where ‘healthy’ is often perceived as synonymous with ‘tasteless’, we are proving that delicious can also be healthy. This is precisely the slogan of our Prestige Wellness series.”

We are proud that Prestige Wellness received the highest ratings for innovation, appeal and purchase intent — the three criteria used to select the winner.

Winners are determined through an independent consumer survey of 5,000 people nationwide, conducted by TREETZ and audited by Deloitte. With a presence on five continents and in 45 countries worldwide, ‘Product of the Year’ is one of the most prestigious innovation competitions for products and services.

Prestige Wellness is a line of products with no added sugar, featuring stevia and maltitol. It is a natural extension of our commitment to offering products that are tailored to modern lifestyles and dietary preferences.