PRESTIGE took part in the regional meeting of independent grocery store owners, „Retail with a Human Touch,“ organized by METRO Bulgaria.
During the meeting, Stefan Mladenov, Senior Brand Manager and Head of Export Marketing at PRESTIGE, presented trends in brand building, new products, and flavors.
He emphasized market dynamics and the role of innovation as a key driver for business: from limited editions, sustainability, and functional foods to the protein segment, which PRESTIGE is actively developing.
We thank our partners at METRO Bulgaria for inviting us to participate in the event. We believe that collaboration and the exchange of experience and ideas among manufacturers, retailers, and partners are key to building a sustainable business.
