Prestige is one of the 3 finalist at the most reputable business contests in Bulgaria Forbes Business Awards 2023 in category “Company of The Year – Production”
In the last few years, our company has been the main driver of growth in the market of sweet products in Bulgaria. We successfully maintain our leadership positions with high-quality products at an affordable price.
In 2022, we won an award at the world’s largest confectionery exhibition – ISM Middle East 2022 in Dubai, UAE. Prestige Digestive Thins whole grain biscuits with oats have been acknowledged as BEST BAKERY PRODUCT. They are crafted with an exceptional selection of ingredients – whole wheat flour, malt wheat flour and oats. Elegantly thin and delicately dipped in an indulging cocoa glaze to achieve a perfect balance of flavors. This is a second global recognition for PRESTIGE, after in 2018 another innovative product of the company, PRESTIGE WELLNESS sandwich biscuits with probiotics and no added sugar, won the grand prize for „Best snack product“ at the YUMMEX MIDDLE EAST INNOVATIONS AWARDS 2018.
In 2022 we have conducted 5 large consumer surveys with external research agencies (GfK, LOGO, BluePoint) to hear the opinion and recommendations of our consumers on many topics such as: new products development, existing products, packaging and ads.
We made sure that consumers associate PRESTIGE with trust, quality, superior taste, a beloved Bulgarian brand for the whole family.
Our advertising slogan „Престиж- ядеш сега или гориш“ | „Prestige – eat now or burn“ is one of the most recognizable among consumers of sweet products in Bulgaria.
76% of consumers believe that Prestige is the most popular brand in the sweet category in Bulgaria.
At PRESTIGE we believe that there are many factors that influence the success of a team, but if we had to choose one as the most important, for PRESTIGE it would be team spirit or in other words – company culture and values. Our company culture is our strongest competitive advantage.
In Bulgaria, the contest Forbes Business Awards is held for the 12th year in a row and is a forum for the best business practices, enterprising and innovative companies! Once again we prove that our company has a place among the most successful companies in Bulgaria!
114 companies have participated this year, and a total of 33 nominations were submitted in the “Company of 2023 – Production” category.