What we did?
PRESTIGE has developed its latest innovation, this time in packaging, with care and attention to the environment.
Traditionally, wafer boxes have a colored paper cover that is used for advertising purposes. Determined to contribute to the fight against global warming and to the protection of planet Earth, PRESTIGE’s team has decided to go without this marketing and communication tool. In the production of the favorite brands HYPER, SPOKO, TROY, NAYA and PRESTIGE wafers, the company already uses 34% less paper for its boxes.
The company has invested in the purchase of new packaging machines and in the development of a new, reinforced wafer box design that will allow PRESTIGE to ensure the proper storage and transportation of products. By changing the design of the boxes, PRESTIGE will reduce the amount of paper used for the packaging by about 200,000 kilograms in 1 year.
As a result of this packaging innovation, every year PRESTIGE will save a forest with the size of a football field from being cut down!
What are the benefits?
✓ Less garbage
✓ Less paper used for the packaging
✓ More saved forests
Why is this needed?
- Million people around the world are dying as a result of the global pollution;
- 81% of the participants in a global survey[1] do believe that companies need to work more to protect the environment;
- 46% of the participants in a global survey[2] indicate that they would change the brand they normally buy with another one that shows environmental concern.
For the team of PRESTIGE innovations are part of company’s corporate culture and values. The employees of the company invest their energy, professionalism and inspiration to create product and packaging innovations as well as innovations in the field of technologies, processes and etc. PRESTIGE strives to be an example of responsible business and to leave a positive mark on the society we live in.
