For another year, as part of our partnership with New Bulgarian University, we met with students from the „Graphic Design: Packaging“ course in the „Visual Arts“ bachelor’s program.
Our colleagues from the marketing department introduced the students to the positioning of PRESTIGE brands, their development over the years, key brand elements, and the specific challenges we face.
During the visit, Maria Paliyska, brand manager at PRESTIGE, set the students a real creative task – to develop concepts for the redesign of the packaging of two of our established brands, Mirage and Roden Kraj.
We would like to thank Dr. Ivaylo Saraliyski for the invitation and partnership. We value the opportunity to work together with the university and share our practical experience, knowledge, and real business cases with young people.
We congratulate all course participants for the creativity, commitment, and analytical thinking they demonstrated during the meeting.
At Prestige we believe that the connection between education and business, the exchange of experience and knowledge, is key to the development of young people and their successful realization in the labor market.
