The “Get Checked. Take Care of Yourself” campaign, launched by Fantastico Group in partnership with PRESTIGE, took first place in the “Cause-Related Marketing” category at the 23rd Annual Responsible Business Awards of the Bulgarian Business Leaders Forum.

The campaign has a clear mission: to raise public awareness about breast cancer prevention – one of the most common types of cancer worldwide.

In 2025, PRESTIGE became the first company to partner with the initiative. In support of the campaign, we created a special design for our beloved „Trayana“ cookies and PRESTIGE Wellness biscuits with no added sugar, and over 20 other PRESTIGE products became cause-related items in Fantastico stores.

We thank Fantastico Group for their trust and invitation. It is an honor for us to be part of campaigns that change the lives of thousands of women and their families.