Celebrating Partnership and Excellence: Our Annual Recognition Event for Distributors

At PRESTIGE, our commitment to collaboration and the strength of enduring partnerships takes center stage. On November 21, our annual event was a testament to the unwavering dedication and hard work of our esteemed distributors in Bulgaria, recognizing their pivotal role in distributing our products, promoting our brands, and reinforcing our leadership position in the market.

The event was inaugurated by our CEO Darina Stoyanova. Welcoming our esteemed guests, Darina highlighted the significance of collaboration and the collective achievements that have moved us forward.

Our guests were welcomed with bespoke cocktails, each named after our flagship brands, setting the stage for an evening filled with celebration.

Prior to the grand award ceremony, a dynamic mini-conference unfolded, featuring illuminating sessions centered around the theme „Succeeding Together“. Esteemed speakers shared invaluable insights:

Sales Execution and Strategies for Success

Our Sales Director Nadejda Zaharieva engaged the audience with a captivating presentation, focusing on the significance of the small stores in our ecosystem. She shared that PRESTIGE is the preferred choice for all stores, and together we strive to provide the best service, the greatest variety and the best quality of biscuits, wafers and mini cakes. The session highlighted the importance and the meaning of growing together and adding value to our customers and consumers, making their business successful and everyone’s day sweeter.

Strong Brands and Activities: A Marketing Perspective

The Marketing Director Nadejda Dimitrova shared information about the conducted dozens of consumer researches in order to be closer to our consumers and to know and understand their needs better. Nadia informed about the strength of PRESTIGE’s brands, about the love and trust of consumers in our products, as well as details about the promotional activities in the past year

Insights into Economic Trends: A Macro Analysis

A distinguished guest, Kris Pavlov the Chief Economist of UniCredit Bulbank, provided a comprehensive analysis and forecast of the macroeconomic landscape in Bulgaria and Europe. This insightful session enabled attendees to align strategies with the evolving economic climate.

The highlight of the event was the much-anticipated award ceremony, where each distributor’s company was individually recognized and presented with a unique statuette, symbolizing our heartfelt appreciation for their relentless efforts and invaluable contributions.

The event not only reinforced our gratitude for enduring partnerships but also served as a platform to strengthen bonds, share knowledge, and chart a course for future endeavors.

We extend our heartfelt thanks to all our partners, distributors, colleagues and esteemed guests for gracing the event, making it an unforgettable celebration of partnership and success.

 

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